1
Emotional hook
Score the strength of the feeling behind an idea—and whether it is strong enough to trigger action.
Viral systems, decoded
Build the loop. Not just the hype.
My Business helps founders test emotional pull, sharing friction, social value, and network effects—before a promising idea burns through time and budget.
Start free. No credit card required.
The core question
Does each new user create a reason for the next one to join?
Founder promises
Honest signals over vanity metrics.
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No invented virality score
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Assumptions stay visible
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Every insight ends in a test
The four-driver model
Find where your growth loop breaks.
Work through one connected system. Diagnose the trigger, the handoff, the reward, and the compounding value—then choose the smallest useful experiment.
4 → 1
Four growth drivers distilled into one prioritized experiment brief.
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Share friction
Find the extra taps, explanations, and dead ends that stop a link, clip, or screenshot from moving.
3
Social value
Clarify what sharing says about the person who passes your product on.
4
Network effect
Separate temporary attention from loops that make the product more useful as participation grows.
Clear pricing
Pay for clarity, not complexity.
Start with one idea. Upgrade when your experiments or team multiply.
Signal
Pressure-test one direction before you commit.
$0/month
- 1 active assessment
- Four-driver scorecard
- Experiment brief
Best for founders
Loop
For founders iterating toward repeatable sharing.
$39/month
- Unlimited assessments
- 5 collaborators
- Evidence tracking
- Priority experiment queue
Network
For teams managing multiple products or markets.
$129/month
- Everything in Loop
- Unlimited collaborators
- Portfolio comparisons
- Exportable reports
Straight answers
Before you test the loop.
Your next move
Turn a promising idea into a measurable loop.
Map the four drivers, expose the weak link, and leave with one experiment worth running.
Run your first analysis